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Data analytics, on the other hand, tend to be more market-based and hone in on cross-industry developments that are reshaping the basic contours of business. At other times sophisticated facilitative processes, such as design thinking sessions or collective intelligence workshops that accelerate the exploratory power of serendipity and emergence are rapid pathways to the critical knowledge that serves as the gateway to uncovering unknown unknowns, making unusual connections, and creating breakthrough thinking. Because the whole is greater than the sum of the parts, these facilitated sessions are rapid incubators and potent accelerators of key insights into the dynamics of business transformation and the necessary moves that companies need to take to avoid being casualties of market disruptions.

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Whether using data analytics, facilitative processes, or some combination of the two, the purpose of these exploratory activities is to unearth and define strategic options for managing at the pace of rapid and disruptive change, so companies can change as fast as the world around them.

In a rapidly changing world, the best source for reliable assurances is found in people, specifically in customers. The key guiding principle for choosing among various strategic options is a simple proposition: Will customers buy the good or service that the company is selling?

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The best way to gather this knowledge in a fast-changing world is through rapid and low-cost experimentation. The essential operating principle in experimentation is to learn fast and to learn cheap.

Accordingly, ideation is the entry point for experimentation and rapid prototyping is the crucial activity. The purpose of experimentation is to rapidly learn what is most important to customers when their expectations may be radically shifting in response to new emerging technologies, and to then use this knowledge to provide reliable assurances when selecting among strategic options.


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Experimentation usually involves the creation of some type of a minimal viable product and can also take different forms. There will be times when the production of a facsimile product that gives a potential customer a solid sense of how the real product would work is sufficient enough to gauge customer receptivity to a product idea. Whichever form is used, it needs to be a reliable window that accurately simulates customer buying behavior.

It attached to the International Space Station, exchanged cargo payloads, and returned safely to Earth. This will transform space exploration by delivering highly reliable vehicles at radically reduced costs. Tesla Motors is dedicated to producing fully-autonomous electric cars of the future. In , the Tesla Roadster was launched. It achieved a range of miles per charge on its lithium ion battery, setting a new standard for electric mobility.

Musk acquired SolarCity Corp. As one company, Tesla and SolarCity can create fully integrated residential, commercial and grid-scale products that improve the way that energy is generated, stored and consumed. Steve Jobs was born in San Francisco, California in Jobs and his adopted father worked on electronics in the family garage. A hobby that would later help him launch Apple Computer with co-founder Steve Wozniak in Jobs and Wozniak are one of the few people in the world credited with revolutionizing the personal computer industry. In , Jobs purchased an animation company that would later become known as Pixar Animation Studios.

Pixar released hit after hit starting with the movie Toy Story. The studio merged with Disney in , making Jobs the largest shareholder. Jobs would return to Apple as CEO, in , where he would go on to create an empire and brand that consumers crave. Apple has introduced revolutionary products which have dictated the evolution of modern technology. After the first generation iPod was released in , Jobs realized there was a need for a legal way to download music and iTunes was born. The iTunes store was an instant success, selling one million songs in its first week and has since reshaped the entire music industry.

After releases of the iPhone and iPad, Apple ushered in the App Store, which created a new era of mobile software, and iCloud, which allow users to sync email, documents and media across all platforms. Sheryl Sandberg was born in Washington D. She graduated from the Harvard Business School with her M. In the late 20th century, democracies usually outperformed dictatorships, because they were far better at processing information. We tend to think about the conflict between democracy and dictatorship as a conflict between two different ethical systems, but it is actually a conflict between two different data-processing systems.

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Democracy distributes the power to process information and make decisions among many people and institutions, whereas dictatorship concentrates information and power in one place. Given 20th-century technology, it was inefficient to concentrate too much information and power in one place. Nobody had the ability to process all available information fast enough and make the right decisions.

This is one reason the Soviet Union made far worse decisions than the United States, and why the Soviet economy lagged far behind the American economy. However, artificial intelligence may soon swing the pendulum in the opposite direction.

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AI makes it possible to process enormous amounts of information centrally. In fact, it might make centralized systems far more efficient than diffuse systems, because machine learning works better when the machine has more information to analyze. An authoritarian government that orders all its citizens to have their DNA sequenced and to share their medical data with some central authority would gain an immense advantage in genetics and medical research over societies in which medical data are strictly private.

The main handicap of authoritarian regimes in the 20th century—the desire to concentrate all information and power in one place—may become their decisive advantage in the 21st century. New technologies will continue to emerge, of course, and some of them may encourage the distribution rather than the concentration of information and power. Blockchain technology, and the use of cryptocurrencies enabled by it, is currently touted as a possible counterweight to centralized power.

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Remember that the Internet, too, was hyped in its early days as a libertarian panacea that would free people from all centralized systems—but is now poised to make centralized authority more powerful than ever. E ven if some societies remain ostensibly democratic, the increasing efficiency of algorithms will still shift more and more authority from individual humans to networked machines.

We might willingly give up more and more authority over our lives because we will learn from experience to trust the algorithms more than our own feelings, eventually losing our ability to make many decisions for ourselves. As we rely more on Google for answers , our ability to locate information independently diminishes. This process has likewise affected our physical abilities, such as navigating space.

The 21st Century Man: Learning How to Succeed in Changing Times - L. W. Francisco, III - كتب Google

People ask Google not just to find information but also to guide them around. Self-driving cars and AI physicians would represent further erosion: While these innovations would put truckers and human doctors out of work, their larger import lies in the continuing transfer of authority and responsibility to machines. Humans are used to thinking about life as a drama of decision making.

Liberal democracy and free-market capitalism see the individual as an autonomous agent constantly making choices about the world. Works of art—be they Shakespeare plays, Jane Austen novels, or cheesy Hollywood comedies—usually revolve around the hero having to make some crucial decision. To be or not to be? To listen to my wife and kill King Duncan, or listen to my conscience and spare him?

To marry Mr. Collins or Mr. Christian and Muslim theology similarly focus on the drama of decision making, arguing that everlasting salvation depends on making the right choice.


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What will happen to this view of life as we rely on AI to make ever more decisions for us? Every year millions of college students need to decide what to study. This is a very important and difficult decision, made under pressure from parents, friends, and professors who have varying interests and opinions. But once we begin to count on AI to decide what to study, where to work, and whom to date or even marry, human life will cease to be a drama of decision making, and our conception of life will need to change.

Democratic elections and free markets might cease to make sense. So might most religions and works of art. Imagine Anna Karenina taking out her smartphone and asking Siri whether she should stay married to Karenin or elope with the dashing Count Vronsky. Or imagine your favorite Shakespeare play with all the crucial decisions made by a Google algorithm. Hamlet and Macbeth would have much more comfortable lives, but what kind of lives would those be?

Do we have models for making sense of such lives? C an parliaments and political parties overcome these challenges and forestall the darker scenarios?